One example of applying the principles of “The Art of War” in business context is in competitive analysis and market positioning. Just as Sun Tzu emphasizes understanding the enemy in warfare, in business, it is crucial to have a deep understanding of the competitor, such as strengths, weaknesses, strategies, and market positioning. For instance, repeatedly asking the same questions in diverse ways confuses the opponent. This wisdom is summarized in fifty words: “Know the enemy and know yourself, and you will not fear a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.” 

Sun Tzu also write about the importance of adaptation and flexibility. In the fast-paced business environment, being adaptable and agile is crucial for success.  

Furthermore, effective leadership is essential in business, just as it is in warfare. Applying the principles of leadership outlined in “The Art of War,” such as inspiring and motivating your team, fostering clear communication, and making informed decisions, can help create a strong and cohesive organization that can navigate challenges and seize opportunities. 

Profound reflections remain unchanged over time because human nature is constant. Despite the progress and evolution of civilization, humans still possess the same desires, motivations, and inherent tendencies. Universal truths have deep roots in human essence and transcend eras. While humanity may have gained a superficial level of civilization, at our core, we are still deeply connected to our fundamental nature. Therefore, the ethical, strategic, and human truths revealed by wise individuals like Sun Tzu in the ancient work “The Art of War” maintain their timeless relevance.